Nokia hoping to lure more developers for cheap smartphones with Asha app platform

By Staff /  10 May 2013 , 17:09

At the launch of its Asha 501, Nokia also announced the release of its new Asha Platform for app developers. The company hopes that app developers will turn to its platform and create apps for smartphones in the under $100 category.

In a press release, the company said, that developers who write applications for the Nokia Asha 501 will reach all smartphones based on the new Asha platform without having to re-write code.

Nokia hopes to sell 100 million of the new generation Asha smartphones over the coming years.

“We’ve seen a tremendous increase in consumer demand for apps for our Asha smartphones, as witnessed by the growth of downloads in Nokia Store,” said Marco Argenti, head of Developer Experiences at Nokia.

“Consumers expect quality apps at every price point. With the new Asha platform, developers will be incentivized to deliver those quality apps, previously found only on high-end smartphones, thanks to unprecedented volumes and reach opportunities through one distribution channel and a single platform.”

Nokia CEO Stephen Elop at the launch of the 501. Image via Nokia.
Nokia CEO Stephen Elop at the launch of the 501. Image via Nokia.

Nokia is offering the new Asha Software Development Kit 1.0 for developers for testing, packaging and deployment of Java apps on Asha smartphones. Nokia is also offering Asha web app tools thet developers can use to create and edit their Nokia Asha web apps.

The company also announced the new Nokia In-App Payment tool, designed to make it easier for developers to sell content from within their apps.

The Nokia Asha 501 comes with Facebook, WhatsApp, Twitter apps installed. For more details about the smartphone click here.

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