The Nokia Lumia 720, which was announced in February at the Mobile World Congress, has gone on sale on the company’s official e-store for Rs 18,999. The smartphone, which will take up the spot directly under the Lumia 820 in Nokia’s portfolio, has been on pre-order for the past week and now buyers can get the device within seven working days of booking it.

Nokia has also detailed the several EMI option for the Lumia 720; payments can be made in three or six month instalments. Interestingly, the handset’s official price is listed as 22,199 and early birds can take advantage of the 14 percent discount. The Lumia 720 is available in five colour options – cyan, black, red, white and yellow.

The listing on the official store

The listing on the official store

There is plenty of processing power under the Lumia 720’s hood. The CPU is made of dual Krait cores manufactured by Qualcomm. The Snapdragon SoC also has an Adreno 305 GPU along with 512 MB of RAM. This combination sounds good enough for a mid-range phone, but the amount of RAM has us worried that some apps may not be compatible with this particular smartphone.

Even though the Lumia 720 doesn’t carry the PureView tag, Nokia is going to target shutterbugs with the smartphone. The primary camera is a 6.7 megapixel one with Carl Zeiss optics, while there is a 1.3 megapixel snapper on the front. The smartphone comes with the latest Nokia apps, including Nokia Music, the HERE location suite and an optional snap-on wireless charging cover.

The design of the Lumia 720 reminds us very much of the Nokia 920, but the display leaves a lot to be desired. Despite giving it a generous 4.3-inch display, the company has stuck to a native resolution of 800 x 480, which seems fitting for a low-end device, but not this particular smartphone. In fact, two other Lumia handsets priced below the 720 also have the same resolution, so perhaps a bump in that department would have been nice.

Here are some of the highlighted features of the Lumia 720:

  • 4.3-inch ClearBlack LCD display with a resolution of 800 x 480 pixels
  • 3G, EDGE/GPRS, Wi-Fi
  • GPS with GLONASS
  • NFC, Bluetooth 3.0
  • 6.7 megapixel camera with BSI sensor and 720p video recording, 1.3 megapixel HD wide angle camera on the front
  • 8GB internal memory expandable up to 64GB via microSD

The Lumia 720 comes in five colours, with a replaceable wireless charging back panel also as an option. The phone has a 2000 mAh battery, which the company says should last 520 hours on standby and 13 hours for 3G talktime.

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