Aiming to enhance the consumer experience, Nokia has announced partnerships with Vodafone India and Bharti Airtel, two GSM mobile operators in India to offer integrated billing solutions on the Nokia Store. Vodafone and Airtel consumers can now download a plethora of local and global paid content on Nokia’s mobile application store and pay for their downloads, as part of their monthly mobile phone bills or have the amount deducted from the prepaid balance.

The Nokia Store is a marketplace for mobile content to help users personalize their Nokia devices. It has received quite a good response from Indian consumers and developers and supports the widest range of content and file types, including applications, games, videos, podcasts, productivity tools, web and location-based services. With over 100,000 pieces of content, it is driving more than 13 million download requests per day, globally, from 3 million downloads just over a year ago. Nokia Store India currently sees more than 60 million downloads a month. At the moment, consumers have the option of purchasing premium content via credit cards.

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Highlighting the benefits of the partnership for their consumers, Mr.Sanjoy Mukerji, Chief Commercial Officer, Vodafone India, said, “Nokia and Vodafone have had a longstanding and an extremely fruitful association, and this new venture will only strengthen our joint mission to drive mobile internet adoption and thereby offer enriched services to our loyal consumers. By bringing premium apps to consumers through the Nokia Store via a convenient purchase process, this relationship aims to nurture the apps ecosystem and usher in significant growth in adoption of data and usage of apps in India.  This would also offer significant monetization opportunities to developers and galvanize local content development. This service is a big step in a series of innovation led products from Vodafone”.

Speaking on the occasion, Mr. N Rajaram, Chief Marketing Officer, Bharti Airtel, said, “We constantly innovate and partner with the best in the world to offer our customers rich content and experiences. This partnership will strengthen our efforts to increase usage of Mobile Internet services in India. It will provide access to premium Apps, Games etc. from across the globe, thereby enriching the customer experience. In addition it will accelerate the development of the Mobile Internet ecosystem in India.

According to Mr. Viral Oza, Director Marketing,Nokia India, said, “The Nokia Store is focused on providing relevant and useful content to our consumers to help them get the most out of their mobile lifestyle. The response from consumers in India has already exceeded our expectations, with the number of monthly downloads at 60 million and growing. We believe our partnership with Vodafone and Airtel, the two largest GSM mobile operators in the country,will providemore and more Indian consumers easy access to paid content on the Nokia Store.”

He continued to add, “This is also a significant step for our developer partners. Nokia Store is a great way to reach millions of consumers. Our growing eco-system of partners for India billing helps accelerate monetization and offers a good opportunity to create and distribute local apps and content. It also marks the opening up of India as a market to publishers round the world. In-app billing and additional price points further enhance monetization opportunities.

Going a step further, Nokia also announced the availability of in-app billing solutions, which allow consumers to purchase digital content directly from within the application’s interface providing them with greater control over the content they purchase. In addition, Nokia has also put in place a broader range of price points on the Nokia Store in India creating a hugely attractive and valuable purchase opportunity.

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