Opera and Hungama have come together and given its users the ability to access digital entertainment via the Opera mini browser. Starting this month, every user who download Opera mini onto their phones will now have a Hungama icon on their speed dial homepage. Once clicked, the icon will take the user to Hungama’s mobile website, where the users can access music, videos, wallpapers and ringtones. The content will span popular genres such as Bollywood, regional, devotional, animation and much more. Users who use the service can do so using the Hungama.com subscription plans as well as paying in a-la-carte rates.
Entertainment at your fingertips
At the launch, Siddhartha Roy, COO, Hungama.com said, “As mobile phones become the most preferred device for the consumer’s entertainment needs, Hungama.com offers the very best content across genres anytime, anywhere. With a hot key on the Opera Mini browser, access to this content is just one click away. We aim to serve the consumer the best-quality entertainment in a manner that is easy to consume, at a price point that is competitive and piracy free”.
Lars Boilesen, CEO, Opera Software added, “According to Opera’s State of Mobile Web reports, we have seen that in addition to search, email and social networking, Indians are increasingly logging on to download portals. It was logical for us to seek a partnership with Hungama.com, which has an impressive collection of content. We hope Opera Mini users take full advantage of the Hungama.com Speed Dial. After all, a happy stomach is our way to the hearts of our users”.