Panasonic has announced a 180 percent sales growth over last year in the projector segment. The growth is 250 percent in quantity. Expanding its existing range of projectors with 28 new models in the past four months, Panasonic now has an array of 53 projectors.
In an official post, the company shares that this expansion will enable it to reach out to a wider array of consumers. Panasonic has, in its portfolio, cited an extensive variety of best in class projectors ranging from 2,200 lumens to 20,000 lumens within the price range of Rs 28,000 to Rs 35,00,000. These include LCD projectors, targeted specifically at corporate institutions, education institutions, and government organisations, home cinema projectors meant for the premium individual users, and the high-end DLP Projectors for multiplexes, offered at a price range of Rs 1.6 lakh to Rs 35 lakh. Panasonic claims that the portfolio of 53 models is capable enough to satisfy the dynamic needs of the market for diverse applications such as presentations, video conferencing, digital signage, rental and e-cinema.
Attempting to reach out to a wider audience
Speaking about this portfolio expansion, Vineet Mahajan, general manager-Sales, said, “The new models in the projector category are targeted for both home users and commercial purpose. They are designed to deliver high quality results catering to the creative needs of customers.” He further added, “With such wide expanse of projectors catering to the masses as well as the niche segments, we are targeting a market share of 20 percent in Indian market by end of FY2012.”
The new additions include the full HD 3D home theatre projector AE8000E and the PT-DZ21K series. As per the official statement, the AE8000E embodies Panasonic’s 11 years of home cinema projector engineering, and delivers higher level of picture quality in 2D images packed with advanced 3D features. It has been priced at Rs 250,000 (MRP), and is backed by a two-year warranty.
The PT-DZ21K series, along with the development of portrait mode capability, has 20,000 lumen of brightness. It has been priced at Rs 35 lakh (MRP).
In July this year, Panasonic announced the PTDZ21K Series, its new flagship 20,000 lumen, 3-chip DLP projectors. The series consists of PT-DZ21K with WUXGA (1,920 x 1,200) resolution and 20,000 lumens of brightness, PTDS20K with SXGA+ (1,400 x 1,050) resolution and 20,000 lumens of brightness and PTDW17K with WXGA (1,366 x 768) resolution and 16,500 lumens of brightness. In addition to the high brightness and the compact body, the projector has a long lamp replacement cycle of up to 2,000 hours and has 3D compatibility making it ideal for large venue applications such as auditoriums, museums and for rental and staging that require easy handling.
The DZ21K Series comes with 20,000 lumens of brightness from the incorporation of four new 465W UHM lamps. The brightness is supported by 10,000:1 contrast ratio, Panasonic’s proprietary Detail Clarity Processor 3 engine that aims to bring out the fine details in images, and DICOM Simulation mode for use in medical training. The PT-DZ21K and PTDS20K are both active 3D stereo projectors expanding the visual impact of the projected images. The supported 3D system is an active shutter system where the projector can be easily equipped with an external emitter via the 3D timing signal in/ out terminal. Frame sequential, side by side and top and bottom formats are supported.