Despite estimating that moving away from consumer electronics will increase the company’s profit by more than 300 percent, Panasonic, it would seem, is still setting its sights on success in that segment. The company, which is not a serious player in the smartphone market, will be launching an Android-powered 5-inch phablet in India today. Invitations for the event have already reached media outlets. This will be the company’s first foray into the Indian smartphone market.

Panasonic is already running ads related to the smartphone in commercial breaks of the ongoing Indian Premier League cricket tournament. According to the ad (see video below), the latest Panasonic smartphone will be called P51 and in addition to the 5-inch IPS HD display, it will have top-of-the-line specs such as a 1.2GHz quad-core processor and an 8-megapixel rear camera. The ad also shows the actor using a stylus on the phone to mark out a portion of the text. So it looks like even Panasonic is going to target artists and the creative kind with the P51.

We don’t know any other details of the phone as of now, but considering that these specs match up to the Micromax Canvas HD, Panasonic will have to price it very shrewdly to have a chance in the over-crowded segment. If we are to go by the brief look we get at the device in the ad, we can tell the smartphone will have a plastic build, but if the other Panasonic Android smartphone, the Eluga, is anything to go by, then the fit and finish of the materials should be top quality.

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