AnĀ Ā evidence put forth by Samsung during its ongoing patent trial with the Cupertino giants suggests thatĀ the growing number of Android users seems to be a reason of worry for Apple.
The evidence produced by Samsung in question is one of Appleās internal documents thatĀ raises concern about the falling market share of Apple products and the rise of Android devices at the same time in the market.
It also shows Appleās concern about growing number of Android smartphones along with improved hardware. Company sales force believes that buyers prefer to buy either a cheap or a big screen smartphone which is affecting the sales of their premiere smartphone.
So, it wonāt be surprising if the next iPhone comes with a screen bigger than any of the previous models. In fact, rumours and leaked images of theĀ Apple iPhone 6Ā already indicate a bigger display. The document reportedly also shows Apple’s acknowledgement of the fact that its rivals will eventually catch up with them in hardware domain.
It is not just the smartphone that Apple is concerned about. It has also been worried about colossal amount of money being spent by Android smartphone makers to attract potential buyers. The Samsungās 2013 Super Bowl AD particularly givingĀ Appleās senior VP Phil Schiller some serious food for thought.
As reported by recode, Schillerās e-mail in 2013 indicated how much worried he was about Appleās inability to compete in the advertising domain with its rivals. The email reportedly states,Ā āI watched the Samsung pre-superbowl ad that launched today. Itās pretty good and I canāt help but thinking āthese guys are feeling it (like an athlete that canāt miss because they are in a zone), while we struggle to nail a compelling brief on iPhone.ā
This dissatisfaction could have even led to breaking up of Appleās partnership with Media Art Labs which has been handling Apple Ads since 1997. In fact, the executives from the digital agency too seem to be frustrated with meetings with Schiller as reported by Bloomberg.