The market for AV equipment is right now monopolised by brands such as LG, Samsung, and Sony, but Philips too has a line-up of products that can compete with the best in the business. Building up on its AV equipment line in India, Philips has recently announced the launch of what it calls the ultimate party maker, the DJ Party Machine.
The Philips DJ Party Machine comes equipped with high end features and dynamic lights. A neat feature of the machine is the dual rotatable docks that allow you to play, mix, and scratch music from the machine’s archives. Just dock two iPods or iPhones at the same time or use a USB direct for MP3 music playback to swap and play music. The iPod or iPhone when docked to the player can charge on the machine while playing. Philips states that this machine is easy to set up and has channel faders for swapping playback between the two devices.  

Features flashing lights as well

Features flashing lights as well

The DJ Party Machine is designed to improve the sound experience with Philip’s Max sound technology. Explaining on the Max technology used here, Philips states, “This technology produces instant bass, maximizes volume performance and instantly creates the most impressive listening experience with the touch of a button. Add to this the digital sound control and 300W RMS total power output and this machine can rock any party! Anyone can sharpen his or her DJ skills with the Optional djay app for mixing and scratching iPhone music. The app has advanced DJ features that sync up easily with the party machine.” A feature, which backs the 300W RMS sound is the flashing lights making it attractive to look at when used at a party.
Launching the Philips DJ Party Machine, ADA Ratnam, President – Consumer Lifestyle, , Philips India, said, “The Philips DJ Party Machine is the perfect blend of Philips’ obsession with sound and our passion for innovation. Designed with the fast-evolving entertainment needs of the young Indian consumer in mind – entertainment, great sound quality, ease of use and contemporary design- this is your chance to unleash the DJ inside you and make sure your party is on fire.”
The Philips DJ Party Machine is priced at Rs 34,990, and will be available at all leading retail stores across the country starting November 12, 2012.

Apart from this, back in August Philips had launched a new line up of home theatre systems.
Some of the features of these home theatre systems are:

  • Customised on-screen display: Adjusted User Interface naming to fit cultural differences 
  • Customised sound settings: More Bass for a better movie and sports experience
  • Customised subwoofers: 23 percent bigger subwoofer for better thump

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