When it comes to photo sharing on a mobile platform, the first and probably the only name that will come to one's mind is Instagram and nothing else. However, with the beginning of Instagram, many other photo sharing services also sprung up and aimed to steal away the crown from Instagram. One of these was PicPlz. But just as Instagram garnered substantial success, others failed. Such was the case with PicPlz and as per a short statement on their blog, they state that they will be shutting down their service permanently from the 3rd of July 2012.

End of the line

End of the line

As per the statement, PicPlz states,”On July 3, 2012, picplz will shut down permanently and all photos and data will be deleted. We have provided download links for existing users to save their photos. Thank you for your support of picplz and we apologize for any inconvenience this may cause you.”

The statement is pretty short and simple without shedding any light on what triggered the shutting down of the service. However, they have provided a download link allowing one to retrieve their stored photos. Though PicPlz has been quiet on the shutting down front, TechCrunch provides some insight as to what may have caused them to shut down the service. The report states, “This is not a completely surprise move. Instagram began pulling ahead in the filtered mobile photo sharing space more than a year ago and in 2011, PicPlz pivoted into being part of Mixed Media Labs, a broader smartphone app development company. Mixed Media Labs went on to spin out PicPlz as its own independent entity and has since spawned new products such as mobile platform App.net. When Instagram was acquired by Facebook for $1 billion back in April, some used it as a time to rehash the story of how PicPlz and its investors “lost” the battle for mobile photo sharing.”

Dalton Caldwell, a Direcor on the board at PicPlz, in an e-mail has informed the website that their staff still has other project operations, one of which is pinflip. He states that pinflip, which is a paid iPad app for Pinterest users is doing well and that it is currently ranked fifth in paid social networking apps in the U.S.

Let us know your thoughts on PicPlz shutting down and those of you who are loyal users, would you make the shift to Instagram or leave mobile photo sharing entirely?

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