Beats Electronics, the audio brand co-founded by artist and producer Dr Dre and Interscope Geffen A&M Chairman Jimmy Iovine, has recently announced the introduction of the Beats Pill, a portable wireless speaker with built-in patented Beats Audio.

“The introduction of the Beats Pill and the Executive is the perfect beginning to a truly autonomous Beats as we transform into a freestanding consumer electronics company this year,” said BeatsPresident and COO, Luke Wood. “These products demonstrate our total commitment to design, technological innovation and premium sound experience.”

According to an official announcement, Beats Electronics states that Beats Pill is designed to optimise sound quality and maximise volume. The Beats Pill is the first product to be fully integrated with the company's patented Beats Audio algorithm, and also features exclusive speaker modules to provide the quality portable listening experience.

Comes fully integrated with Beats Audio technology

Comes fully integrated with Beats Audio technology

The Beats Pill is also the first wireless speaker to hit store shelves with tap-to-pair NFC and apt-X technology for easy and instant Bluetooth audio. More features include:

  • All call functions – including speakerphone when paired with your smartphone
  • Four speaker system with Beats unique sound profile
  • Rechargeable lithium ion battery provides 7 hours of continuous play
  • AC Power adapter with USB receptacle for charging
  • Auto shut-off after 30 minutes of no signal detection in order to conserve battery life
  • 3.5mm line out for connection to an external speaker system
  • Built-in mic for hands free conferencing
  • Echo cancellation for call clarity and feedback control
  • 8 Bluetooth profiles

The Beats Pill will be available in the Beats by Dr. Dre signature colours black, white, and red with additional colour options coming soon. The Beats Pill retails for $199 and is available today at The Beats Store as well as authorized Beats resellers, and will also be available here. As of now, there is no word available on the pricing of the Beats Pill in India but as soon as information is known we will keep you informed.

Over the last few years Beats has acquired a lot of recognition in the entertainment industry as a wide variety of artists use its products. These artists range from Lil Ways to David Guetta and because of these artists using the Beats products; one may find that iconic ‘b’ logo on a variety of headphones used by the hip youth these days. The red of the Beats logo has become as symbolic as the white of the iPods. This was when Beats and Monster was together and both brands formed a formidable force and launched a slew of products under the Beats branding. However, with Monster and Beats failing to renew their contract, both brands are now marketing equipment under their respective banners.

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