Pinterest has run into copyright issues because of its visual nature. Many times, users share images that may be copyrighted and in the process, the social network aids copyright infringement. Since the service hosts on Amazon Web Service, the retail giant has involved itself a little with Pinterest's copyright woes. However, Pinterest is also trying to take matters in its own hands. The company behind Pinterest, Cold Brew Labs has updated their terms of service to account for copyright issues. Pinterest founder, Ben Silbermann wrote in an e-mail to Pinterest users saying, “We think that the updated Terms of Service, Acceptable Use Policy, and Privacy Policy are easier to understand and better reflect the direction our company is headed in the future.” The changes will take effect on the 6th of April.

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For one, previously when a user signed up for Pinterest, the agreement said that Pinterest holds the right to sell user content. Silbermann said that selling content was never their intention and they've removed that clause from the agreement. Also, users cannot use the site for commercial purposes. Pinterest already tries to enforce the ethic of not just promoting yourself, but liking and repinning from other users. Now, they're adding, “We grant you a license to use the Service, including accessing and viewing Pinterest Content, for your personal, noncommercial use to allow you to express yourself, discuss public issues, report on issues of public concern, engage in parody and as expressly permitted by the features of the Service.

While these changes in terms do not directly fix their copyright problems, it's a start. Image services like Getty have started adding HTML tags to their images, so they cannot be pinned. Other services, like Flickr will follow suit. However, ultimately, it is upto Pinterest to take copyrights seriously and set up a system of prevention rather than reporting the crime.

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