LG Electronics has recently launched a campaign called ‘Smartphone Idea Camp’. This campaign is a way to connect with its fans and falls under the ‘consumers connect’ initiative and would be conducted online. During this campaign, LG will invite consumers to submit unique apps, features, concepts, services, designs and UI ideas that they want to be featured in their handsets. The best ideas will be incorporated in LG’s future smartphone line-up and also win a prize value of Rs. 15,00,000.

The 2-month long campaign, which started on the 1st of August helps in encouraging tech enthusiasts to share their innovative app feature concept, service, design, UI ideas on www.lg.com/in/smartphoneideacamp.jsp. The contest will be open to all Indian residents and the entries would be evaluated on the basis of imagination, creativity and utility.

Prize worth Rs. 15,00,000 to be won

Prizes worth Rs. 15,00,000 to be won

Commenting on the Smartphone Idea Camp campaign, Sanjay Maheshwary, Business Head, Mobile Communications, LG India said, “We at LG firmly believe in constant innovation and this contest allows our consumers to showcase their creativity and talent. The Smartphone Idea Camp is an excellent way to gain inspiration from the imagination of the mobile phone users and tech enthusiasts. It helps us gain a better understanding of the demands and desires of our consumers and gives us a first-hand insight into their minds. For dynamic products like mobile phones, it is extremely important for us to be in direct contact with our consumers in order to understand what exactly they are looking for and, therefore, add value to their lives.”
Today, smartphones have come a long way from where they started out. The hi-tech smartphones allow consumers to multi-task with ease. Quad core processors, cloud gaming and GPS-enabled search engines are the latest fundamentals in the mobile world. Near Field Communications is another technology that is all set to take the mobile market by storm by this year. The wide variety of features and a large number of apps that come pre-loaded with the smartphones also help make consumers’ lives easier.

The consumers too have changed rapidly, with more people now opting for a smartphone than a basic feature phone. The smartphone market is growing at a very fast pace and a large chunk of the consumers now use their smartphones to surf the net, book air tickets, play games and watch 3D videos. The changing perceptions and the rising consumer demand is a constant motivation for smartphone makers to innovate.
The advent of social media has completely shifted marketing trends and it is getting increasingly important for companies to have better connect with consumers through such platforms rather than spending millions on mass media. Consumer connect initiatives help companies reach out to a wider set of audience in an intimate way and keep pace with the fast changing demands and needs of the consumers.
A brand is judged not only by the services offered by them but also by the initiatives taken by them to bond with their consumers. Smartphone Idea Camp is one such initiative to build a bond with consumers and take their help in developing something unique.

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