Reliance Communications has announced a partnership with Twitter in India to launch a first-of-its-kind prepaid plan that will give prepaid GSM subscribers unlimited access to the micro-blogging site.
The “Reliance Twitter Access Pack” will be applicable for all Reliance GSM subscribers in the country. This means Reliance is the first Indian telecom operator to partner with Twitter on the new “Twitter Access” programme. Reliance GSM prepaid customers across the country can now follow their favourite celebrities, tweeters and friends thanks to the unlimited Twitter access without paying any extra data consumption charges.
In addition, GSM prepaid subscribers will also receive live updates on cricket matches and can express their opinion during the IPL season. The Reliance Twitter Access Pack is a promotional offer for a period of 90 days, which was initiated specifically for the cricket season. The pack comes bundled for all new Reliance GSM prepaid subscribers. Getting started on the pack is as simple as visiting the Twitter website or mobile site through the Reliance prepaid phone or device.
As part of the Twitter Access programme, the social network will customise the Twitter app too, with every customer able to view a message saying access to Twitter is free of charge with Reliance Mobile. Users will be notified about additional data consumption charges only if they visit an external link while browsing updates on Twitter.
Commenting on the launch, Nilanjan Mukherjee, Wireless – Chief Revenue Officer, Reliance Communications, said, “We are delighted to be the first operator to partner with Twitter in India on Twitter Access and offer the first of its kind unlimited Twitter access on our superior network. Our partnership with Twitter in India further strengthens our offering on the social media platform and is in line with our continuous efforts to offer innovative products with incredible affordability for our customers.”
Mukherjee said that the service will “provide a compelling new experience to customers using smartphones for accessing social media across the country.” He added: “We are hoping this offer to trigger a significant shift of cricket enthusiasts using smartphones to our superior network.”
“We are pleased to partner with Reliance Communications to offer its subscribers a unique opportunity to use Twitter to follow the people and organisations they care about. Whether it's hearing the latest news, connecting with cricket stars in real time, or laughing at the day's best jokes, it's all possible on Twitter,” said Jana Messerschmidt, Vice President, Business Development and Platform, Twitter.
All existing Reliance GSM prepaid subscribers can activate the Twitter Access Pack by sending “ACT Twitter” to 53739 as an SMS or by dialing *777*30# from their respective smartphones.