Saavn today announced the launch of its newest product, Saavn English. In an official statement, the company confirms that Saavn English brings music from artists such as Jay-Z, Pitbull, Shakira, and Michael Jackson to Saavn.com, for Indian listeners. Saavn also plans to launch Saavn English on mobile platforms such as iOS, Android, and Java/J2ME (feature phones).
Saavn English will begin with more than a quarter of a million songs from label partners Sony Music Entertainment and Universal Music Group. The library will include new releases and catalogue classics by Sony Music artists such as AC/DC, Aerosmith, Alicia Keys, Beyoncé, Billy Joel, Bob Dylan, Carrie Underwood, Chris Brown, Britney Spears, INXS, Jimmy Hendrix, Johnny Cash, Justin Timberlake, Kings of Leon, Kelly Clarkson, Mariah Carey, Miguel, Oasis, Pink Floyd, and Usher; and by Universal Music Group artists, including Bob Marley, Bryan Adams, Celine Dion, David Guetta, Jennifer Lopez, and Kanye West.
The service, to begin with over a quarter of a million songs
Saavn claims that its foray into English-language music marks the genre’s arrival in legal music streaming in India. The launch of Saavn English also puts Saavn in direct competition with companies such as Spotify, Pandora, and Rdio – international digital music services that haven't launched in India yet. The company believes that English-language music has a global appeal, and India is no exception.
“As the nation with the second-largest population of English-speakers in the world (just over 125 million people), India is a prime market for Western music. At Saavn, our aim has always been to provide a wide genre of music to our users, and the introduction of Saavn English is a testament to our success in providing Saavn’s users with complete music entertainment,” said Paramdeep Singh, Co-Founder and Executive Chairman of Saavn.
The company statement confirms that it has music licensing deals in place already with over 300 South Asian record labels. Saavn's content catalogue of Indian music now spans the latest Bollywood numbers to the earliest Bollywood records from the 1930s. Saavn claims that it has more than one million tracks under license, which constitute 99 percent of the known catalogue across Bollywood, regional, and devotional music, and serves listeners in over 200 countries.
Like their counterparts listening to Hindi music, users opting for English music on Saavn will be able to view a list of 'Weekly Top 15' tracks on their left. They have the option of either looking for their music, by keying in the track name or click on 'Suprise Me!' or 'Song of The Day', and view the respective listing.
Saavn.com already provides access to what it claims is the largest music library anywhere. Saavn claims that its millions of songs, albums, and playlists include the best of Bollywood, bhangra, bhajans, ghazals, and more, with new releases added every day. Users can share and discover new music with their friends and family.