Following the successful launch of the Samsung Galaxy S III, Samsung Electronics has extended the handset’s range through a new collection of colours for the human-centric smartphone. The new colours take their inspiration from rich materials: Amber Brown, Garnet Red, Sapphire Black and Titanium Grey.
Elegant, intelligent and stylish, the Samsung Galaxy S III is designed for humans and inspired by nature. This design ethos is brought to life through the new colour variants, which are all derived from man’s relationship with natural materials and perfectly compliment the handset’s organic experience. The phone adopts a pure and clear material called Hyperglaze on the back cover casing. The material’s rich properties underneath create the illusion of dual colours, adding depth to the design as well as elevating the phone’s aesthetic look.
The Samsung Galaxy S III boasts a carefully crafted organic appearance with gently curved lines and clean, soft features which are accentuated by these latest colour options:
Amber Brown was chosen as its deep, rich colour emphasizes the beauty of the advanced organic design of the Galaxy S III.
Rare and special, the gemstone Almandite Garnet was worn as an amulet by the ancient Egyptians who believed the stone contained protective powers. Garnet Red holds the elegance of Almandite Garnet, in line with the Galaxy S III’s soft curves and smooth lines.
A colour that adds the mysterious power of dark stones to the refined, deep sophistication of the colour black, Sapphire Black is inspired by the stones used by the ancient people of India and Persia for protection, with the belief they strengthened one’s willpower.
Inspired by the colour grey as a symbol for intelligence, insight and curiosity, all of which are embodied within the design of the GALAXY S III, Titanium Grey expresses the feeling of modernity and wisdom bringing a futuristic element to the handset.
“Every inch of the Samsung Galaxy S III has been created to reflect the natural elements that inspired its ergonomic design, from the softly shaped curvature to the minimized bezel. By expanding the colour range of the Galaxy S III we are continuing to evolve the Minimal Organic design theme of the handset. The colour options we have added evoke the phone's emotional and natural aspects in a very simple but effective way,” said Minhyouk Lee, VP and lead designer of the Galaxy S III at Samsung.