comScore, Inc., recently released data from the comScore MobiLens service. They have reported key trends in the U.S. mobile phone industry during the three month average period which ended in May 2012. The MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers aged 13 and older.
This study surveyed more than 30,000 U.S. mobile subscribers and they found Samsung to be the top handset manufacturer overall with 25.7 percent market share. The report has also stated that Google Android continued to grow its share in the U.S. smartphone market, accounting for 50.9 percent of smartphone subscribers, while Apple came in second capturing 31.9 percent of the market.
The stats say it all
The comScore report states for the three-month average period ending in May, 234 million Americans who are aged 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.7 percent of U.S. mobile subscribers (up 0.1 percentage points), followed by LG with 19.1 percent share. Apple continued to grow its share in the OEM market, ranking third with 15.0 percent (up 1.5 percentage points), followed by Motorola with 12.0 percent and HTC with 6.1 percent.
Nearly 110 million people in the U.S. owned smartphones during the three months ending in May, which was up 5 percent versus February. Google’s Android operating system ranked as the top smartphone platform with 50.9 percent market share and was up 0.8 percentage points. Five years after the release of the first iPhone, Apple’s share of the smartphone market reached 31.9 percent in May and was up 1.7 percentage points. RIM ranked third with 11.4 percent share, followed by Microsoft at 4.0 percent and Symbian at 1.1 percent.
The report states that in May, 74.8 percent of U.S. mobile subscribers used text messaging on their mobile device. Downloaded applications were used by 51.1 percent of subscribers and rose up 1.6 percentage points, while browsers were used by 49.8 percent and is up 0.6 percentage points. Accessing of social networking sites or blogs increased 0.6 percentage points to 36.7 percent of mobile subscribers. Game-playing was done by 33.5 percent of the mobile audience, up 1.3 percentage points, while 27.0 percent listened to music on their phones rising up 2.2 percentage points.
This data on mobile phone usage only refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.