SanDisk has begun shipping its 64 GB Ultra SDXC card, the company’s highest capacity SD card.

With its 64GB capacity, up to 15MB/sec read speed and Class 4 speed rating, the new card is based on the new SD 3.0 specification, that helps consumers record long-duration HD videos. The 64GB SanDisk Ultra SDXC card can store more than eight hours of such video with recording speed of 9 Mbps (HD standard).

“SDXC is the successor to the popular SDHC card format” said Susan Park, director, retail product marketing, SanDisk. “The 64GB SanDisk Ultra SDXC card delivers the speed and capacity consumers need for extended HD video recording and improved rapid shooting of still images. The card is an ideal complement for recently-announced SDXC-compatible cameras and camcorders”

Since the SD 3.0 specification was recently released, only a handful of devices may be immediately available that support SDXC cards. However, the pace of new camera model introduction supporting the SDXC format is accelerating. Canon announced at CES that all of its new VIXIA camcorder models and PowerShot cameras are compatible with SDXC cards. Widespread adoption of SDXC is expected to occur across a range of consumer electronic products including HDTVs, Blu-ray recorders/players, camcorders, cameras, mobile phones, navigation systems and computers. SanDisk ImageMate memory card readers are compatible with SDXC cards if the connected PC uses an operating system that supports exFAT.

The 64GB SanDisk Ultra SDXC card comes with a lifetime limited warranty. The card is available immediately at via the U.S. e-commerce site with a price of $349.99, and will be available at SanDisk locations around the world soon after.