For the past three Sundays mid-morning in most Indian homes is dominated by Aamir Khan's latest show, Satyamev Jayate. The show has received some rave responses for addressing grave social issues. The music piece performed at the end of every episode, too, plays its role in conveying the message. The show now plans to make its mobile screen debut and an iOS app
is just the step in that direction. The app will let users stream songs and watch videos. With each episode, the app will be updated with the new song and video showcased during that episode. Available on iTunes, the app has been priced at $1.99 (approx Rs.110) and has been developed by Hungama Digital Media Entertainment Pvt. Ltd.
Social integration in varied levels has become a must-have for apps these days and the show being no exception has embraced the mobile medium by roping in Airtel mobile money to enable viewers to make donations. Viewers can also share content with their friends and communities with a single click. Those interested can also follow the official Satyamev Jayate Twitter timeline.
The app is compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPod touch (3rd generation), iPod touch (4th generation) and iPad. However, it requires iOS 4.0 or above. Just like the show, the app, too found a lot of love, overnight; enough to bag the first position in the Entertainment category of apps. The app, for now is available to iOS users only. However, that clearly does not mean those on Android will be left out. An Android version of the app is in the making and it should make an appearance soon enough.
Satyamev Jayate is currently being aired on Star Plus and Star World and addressed pressing issues like dowry, child sexual abuse and female foeticide.
Publish date: May 25, 2012 3:10 pm| Modified date: December 18, 2013 10:21 pm
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