It is the second day of downloads4u’s 12 Days of Christmas sale, and this brings EA’s popular multiplayer shooter – Battlefield 3: Premium – for sale. Battlefield 3: Premium is available on Game4u’s digital distribution service at a price of Rs 899, giving you a 70 percent discount on its full price of Rs 2,499.

Battlefield 3: Premium includes the original Battlefield 3, along with all the DLCs for the game that has been released, and the next DLC that will be released, which right now includes Endgame. Read our hands on for Battlefield 3: Premium here.

Battlefield 3 Premium is now at a 70 percent discount

Battlefield 3 Premium is now at a 70 percent discount

Game retailer Game4u had announced its Big Christmas Sale for its digital download service, downloads4u. The service is offering 12 big games for 12 days starting December 14 with discounts up to 70 percent on games for PC and Mac with a finale sale on December 25.

These 12 days will be a download marathon on downloads4u featuring the best and the latest games in the market. On the big day (December 25) a bunch of games will be showcased on downloads4u at discounts. Yesterday, it featured Need for Speed: Most Wanted with a discount of 40 percent, which brought down its original price of Rs 1,499 to Rs 899.

Game4u had launched its digital distribution service—downloads4u—back in October. Thanks to the service, Game4u is the first Indian retailer to feature a digital distribution platform in India.

The rise in India’s Internet penetration from 80 million to an estimated 376 million by 2015 coupled with a projected 39 million PC broadband connections by 2015 will augment the online community of PC gamers in India. This set of consumers also form a large part of the 11 million users transacting online, slated to reach 38 million by 2015, thus creating a huge opportunity for growth in this sector.

Speaking on the launch of the downloads4u service on, Jayont Sharma, Chairman and CEO, Milestone Interactive Group, said, “Through “downloads4u” we wanted to introduce a unique and easy-to-use service for Indian consumers to get their PC and Mac games. India is one of the most promising gaming markets in the world and gaming on PC continues to be hugely popular. This service will enhance reach and availability of PC Games to consumers in far flung markets, currently not reachable through physical distribution. This new offering from Game4u re-inforces our commitment to provide best in class services to our loyal fans.”

He added, “You can currently download popular games from the likes of Electronic Arts and SEGA in addition to a host of never seen before titles from independent publishers. In the months to come, we hope to expand our offering to 1000+ games by getting all leading publishers on the platform.”

Game4u joins the wave of digitalisation of game distribution through 'downloads4u' by providing a platform wherein you can download as many as 300+ games directly to your PC, at your convenience. From the all time favourite catalogue games that are nearly impossible to find in stores to the most recent options, Game4u will offer a wide range of PC games at price points ranging between Rs 99 to Rs 2,499 using local payment options.

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