Shemaroo Entertainment Ltd, the content house grown into full fledged new media house announced that they've launched a YouTube movie channel that allows users to watch full length Bollywood films for free in high quality. Movies like Dil Toh Bachcha Hai Ji, Dhamaal and Anwar will be available for streaming on the Shemaroo YouTube channel the same day that the DVD releases. All of these releases will be free to watch.
Watch your favorite Bollywood movies for free.
The link to Shemaroo's YouTube page is www.youtube.com/shemaroomovies. This is a pretty incredible effort from an Indian company adopting new media. We're thinking it'll follow Hulu's model, where they started out for free and then have a premium subscription service. They haven't mentioned anything about advertising but since it's basically free for users, and there's no such thing as a free lunch (all this technology and STILL no free lunch?) advertising will probably be plastered all over the place, in video and out.