It wouldn’t be wrong to say that elections in India are starting to be fought on social networking websites. The recently concluded Delhi Assembly polls are proof that the power of the social media cannot be underestimated here in India. Two parties that have come up as the darlings of websites are the BJP and the AAP, and the latter is thrashing all other parties as far as numbers go.

In an interview to Firstpost, Ankit Lal, the IT head for the Aam Aadmi Party has said that it will constantly be using the social medium better to gain support. Besides following up and making good on their promises made during the Delhi polls, AAP will be using social networking websites like Facebook and Google in order to connect with newer masses for the upcoming General Elections in 2014. Just to give you a glimpse of how fast the party’s clout seems to be growing – AAP’s Facebook page has about 861,000 likes and is seeing about 67,000 new likes daily.

Social media is a tool

Social media is a tool

Lal said that AAP is using social networking websites to communicate with local people and working towards solving them. For instance, he says, water and road problems are being tracked through messages on social platforms in Delhi. “We have already got our state and district pages in place. We are in the process of distributing the charge of these pages to our local teams. They will be managed by the local teams and will be supervised by our core central team. We are trying to implement our swaraj model in social media as well,” he said. Lal also said that Arvind Kejriwal, leader of AAP and now Chief Minister of Delhi, will be a part of Google Hangouts soon to spread the message for the party’s 2014 campaign.

Lal said that the party is also open to trying out new vistas when it came to social networking website. In the past, the party had a Call-Delhi campaign, where volunteered called up people, canvassing for votes. The campaign, the party says, will be back in a better and more organised way. Don’t be surprised if AAP turns up on Instagram and Pinterest soon.

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