Sony in India plans big initiatives for the Blu-ray market with the introduction of Blu-ray audio-visual products at a starting price of Rs. 9,990 and doubles the number of Blu-ray movie titles to 500.

Blu-ray enabled products will be available in a wide range of products including Blu-ray Disc players, Home Theatre systems, PlayStation3 & VAIO, which will provide High Definition picture and audio quality as well as internet connectivity to consumers. So, whether you are watching movies, listening to music, playing games, recording and storing content or all of the above, Blu-ray technology makes your High Definition world come alive.

Looking at a ten-fold growth in volume, Sony plans to capture 60% market share and increase number of outlets to 4000 by FY2012. Sony also offers a mega consumer promotion deal. On the purchase of every BD player worth Rs. 9,990, consumers can avail two free Blu-ray discs of Legion & Michael Jackson’s This Is It.

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