Sony is introducing its HX850 Series Bravia HDTVs to India. The HDTVs have 3D capability and can play any video from Full HD Blu-ray to low resolution videos from the web. The HX850 Series HDTV offers great images with Sony’s X-Reality PRO Video processing, as well as simple connectivity to other devices. Users can explore an abundance of entertainment with an increasing number of custom applications built just for the TV, including automatic updates. With the new eco-friendly feature, users can maximize their TV’s power saving potential while continuously giving the best quality. This sleek, frameless design uses unique technology to boost contrast, brightness and provides a brilliant picture.

Users can enjoy great image quality from any 3D or 2D video source. ‘Super-Resolution Optimized by Database & Multi-Frame Analysis’ scrutinizes scenes pixel-by-pixel and frame by frame. Drawing on its vast database of shapes and patterns, X-Reality PRO optimizes texture, sharpness and colour while minimizing noise. Human faces receive optimal processing for beautifully natural results. Video through HDMI input is optimized while text remains crisp and easy to read. Super Bit Mapping for Video (SBM-V) ensures smooth and even colour gradations.

The HX850 HDTV

The HX850 HDTV

Using the full power of X-Reality PRO, 3D Super-resolution optimizes each area of the 3D image by drawing on its database of patterns, shapes and textures. 3D Super-resolution distinguishes near and far objects, applying near-field super-resolution processing to increase 3D feeling, while far-field super-resolution algorithm to improve clarity for distant objects. The result is an ultra-realistic, next-generation 3D viewing experience.

Motionflow XR800/960 combines BRAVIA’s native 200/240Hz panel with new image interpolation, LED backlight blinking and IB Reduction to achieve dramatically smoother, sharper, clearer and more natural images. You’ll enjoy a silk-smooth on-screen look with fast-moving sports, movies, animation and more. There’s a choice of ‘Smooth’, Standard’, ‘Clear’, ‘Clear Plus’ and ‘Impulse’ modes that control backlight blinking to suit the program and your viewing tastes.

The 4x High Speed 3D panel action appears precise and smooth as the camera pans to follow a kickoff or a long putt. Fast-action scenes remain fluid as images are inserted between frames. Even the quickest camera movements look natural with less judder and reduced blur.

The new slender Monolithic Design combines a thin 0.7mm single-surface of glass, contrasting materials and seamless edges. The new Bunchin stand features a floating appearance and adds integrated speakers giving you better sound quality.

A side profile of the HDTV

A side profile of the HDTV

With one button, users can explore a world of entertainment possibilities. It’s your personal concierge, guiding you to the best content and apps.

BRAVIA Internet Video makes your television a great entertainment centre that allows customers to access their favourite video websites straight on a BRAVIA. Sony Internet televisions enable the customers to search the internet for content from the comfort of their living room, thanks to the in-built browser. 

Bringing a collection of downloadable web apps that are optimised for the big screen, Opera TV Store offer consumers a way to enjoy online content and apps in an intuitive and user-friendly way.

Sony has collaborated with India’s leading content providers to design unique applications for its Indian customers.  BRAVIA LED TVs are equipped with special applications like Sony Entertainment Network, STAR, BIGFlix, FridayMoviez, Times Internet Limited (, Bollywood Hungama and What’s-On-India.

Stay in touch with friends and family, wherever they are in the world. BRAVIA lets you make the most of Skype – the world’s most popular internet voice and video telephony service. Enjoy crisp, clear video calls or join conference calls.

Users can use social networking services seamlessly while watching TV. and keep pace with their Facebook news feeds and click on Friends’ Likes, links, photos and videos; watch their twitter timeline and follow other people’s tags and links.

The TV comes with an in-built Wi-Fi router that allows users to maximize entertainment while reducing cable clutter.

You can link the TV to your tablet, smartphone or PC. Virtually throw photos, music and videos from your portable device to enjoy it on the big screen. Using Wi-Fi Direct, friends and relatives can stream content to your TV without connecting to your home network.

The TV has support for a Media Remote app for mobile devices so you don’t have to keep another remote control. Enjoy all of your personal content on the big screen from your mobile devices. In Wi-Fi Direct Mode, visiting friends and relatives can even throw content to TV without connecting to your home network. You can use Media Remote in Wi-Fi Direct Mode.

The new HX850 series is available in all Sony Centers and other major electronic stores across India. The KDL-55HX850 costs Rs. 209,900, KDL-46HX850 costs Rs. 123,900 and the KDL-40HX850 costs Rs. 93,900.

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