Sony and Ericsson put an end to their 10 year partnership, last month. After the buyout, the Sony Ericsson brand was supposed to focus on the growing trend of smartphones. Sony, which is also known for other products like PlayStation and TVs, will take off the Ericsson brand completely and sell smartphones labeled under Sony brand, by the mid of next year, reports Times of India.
Sony Smartphones by mid next year
“A lot of planning goes into getting the branding right but we will be done by middle of next year. It will also mean that the marketing and advertising investments will go up. We haven't been as fierce as we were a few years back but we will step it up, refocus and invest more in brand-building in select markets and India is one of those markets,” Kristian Tear, executive VP & head of sales & marketing, Sony Ericsson.
By next year, Indian operations of Sony Ericsson will adhere to this global strategy. So, the rebranding is expected to happen across the globe. The company also plans to gear up and put its best foot forward by banking on its Android-enabled smartphones.
Publish date: December 3, 2011 12:24 pm| Modified date: December 18, 2013 9:05 pm