The market for consoles that let you play Android games on your TV will soon be getting more crowded. A new player is in town – BlueStacks – with its own Android-based gaming console. Dubbed the GamePop, it has been backed both financially and strategically by Andreessen Horowitz, Qualcomm Ventures, Citrix Systems and Intel Capital.

The price of the console is included in its subscription plan of $83.88 per year (approximately Rs 4,551), which gets you access to the console itself, a controller, and access to all the games in its library for as long as you pay the subscription fee. The console connects to a TV using an HDMI port. The console will be available for pre-order from this month, and buyers will have to pay an extra $9.95 (approx. Rs 542) for shipping.

The GamePop does seem to look rather stylish

The GamePop does seem to look rather stylish

Comparisons can be drawn between the business model of the GamePop and popular video streaming service Netflix. Both services rely on an all-you-can-eat-buffet style of giving you complete access to all the content for a monthly or yearly subscription fee. BlueStacks itself is referring to it as a “Netflix for games”.

A number of developers have signed up to develop for the console, including Glu Mobile, Halfbrick, Intellijoy, Deemedya and OutFi7. “BlueStacks has credibility in the microconsole space that others just don’t have,” said Halfbrick CEO Shainiel Deo.

The Android-based console market hasn't even kicked off yet and already the competition seems to be fierce. At this point, those interested in buying one of these consoles can pick between the Ouya, the GameStick and the GamePop.

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