Tata DOCOMO launched, what they refer to as the largest SMS-based contests in the country, titled ‘Jeet Ki Ghanti Kabhi Bhi Baj Sakti Hai’. This campaign will gives customers across all circles, except for Delhi and Jammu and Kashmir a chance to win a Chevrolet Beat Car every day, a Yamaha YBR 125 bike every hour and Rs. 1 crore worth talktime across 28 days. The contest is open to all Tata DOCOMO CDMA and GSM pre-paid and post-paid mobile customers till 25 December, 2011. Tata DOCOMO claims that this is the only consumer promotion where there is no linkage with a purchase. It is designed to reward existing Tata DOCOMO CDMA and GSM customers for having faith in their network.
Tata Docomo launches India's largest SMS-based contest
To participate in this contest, Tata DOCOMO users will have to SMS TICKET to 52121, which is a toll-free number and will receive an alpha-numeric code that will make them eligible to participate in the day’s lucky draw. Users of the brand can register every day and get assured ‘More Than Full Talk-Time’ benefits through a special recharge offer during the promotional period.
The official press release states that, there will be one winner every hour, with the draw starting from 10 am to 5 pm and will be able to win a new Yamaha YBR 125 bike. Also, chosen through a Grand Lucky Draw, one lucky customer will drive home in a Chevrolet Beat, every day through the duration of this promotional offer. There are a lot of prizes up for grabs over the 28 days of the contest, which include 28 cars and 224 bikes, apart from the free talktime prizes.
They also claim that both CDMA and GSM pre-paid participants in the rest of Maharashtra circle can avail the assured benefit of more than full talk-time by recharging their mobile numbers with the RC of Rs.150, wherein they will get the talktime of Rs. 160.
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