If you’re one of those forward-frenzy SMS users, it looks like you’ll have to cut down on your daily Rajnikant and Philosophy/Love/Friendship forwards. Simply because the Telecom Regulatory Authority of India (TRAI) says so.

No more of these (TRA)I say

Starting Feb 1st 2011, all telecom operators are supposed to restrict their subscribers to only 100 SMSes a day. The reasons cited by TRAI are that “unsolicited commercial communications can be/are being sent by unregistered telemarketers and such messages can be sent by any person and they are essentially in the category of P2P communications,” which is quite right. We’ve all faced those irritating offers to holidays in Goa/Kerala or some cupid’s corner where we can find our “soul mates”. TRAI hopes that this restriction will stop such activities by deciding that no service provider will be allowed to provide any SMS pack that allows more than a 100 texts each day, even if a customer doesn’t mind paying for sending more messages. It’s also being said that there might be some particular days when they will allow for more than 100 texts, but there’s no confirmation on that.

This restriction is bound to get mixed reactions. Personally, I’m happy avoiding a “home/personal loan solution” or a “SALE at your nearest grocery shop” or whatever. Although a few occasional forwards from friends are good to cheer you up at times, a tad too many is bound to incur the wrath of the one receiving them! What’s your take on this?

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