News Corp's “The Daily”, the digitally exclusive publication for the iPad is out. Murdoch hopes this launch puts him front and center in the digital news world. “New times demand new journalism,”he quoted at a press event in New York City.
The Daily is an iPad only digital publication that subscribers pay either 99 cents (approx Rs. 45) for a week or $40 (approx Rs. 1,825) for a year. The application will update itself every morning. The style of journalism in The Daily is public interest, it contains a mix of news, magazine and newscast writing, and aims to utilize all the advantages the digital medium serves, by integrating pictures, videos and interactive features to cover stories more holistically.