With Windows 8 officially announced, all the major brands are issuing applications that will run on Microsoft's latest operating system. After Amazon announced the availability of a dedicated app for Windows 8 yesterday, The New York Times too has now announced the launch of an app for this OS.
The New York Times app will be available through the Windows Store for Windows 8 starting today. The Times will have its own channel within the Bing News app, which will be pre-installed on all Windows 8 devices, including desktop and laptop computers, as well as tablets such as the Microsoft Surface tablet.
An app designed for the latest Microsoft OS
Both products offer in-app authentication for existing Times subscribers. The users of the app who have not subscribed to the Time will have access to the Top News section within the app, and will be able to purchase digital subscriptions for full access.
Subscribers will have access to all of the Times' content on both apps, including full articles, videos, photos, slideshows and blogs. Tiles in the app allow users to pin any of the sections and blogs to quickly see the latest headlines at a glance. Other new functions include:
- Windows signature panorama display
- Edge swiping for easy navigation
- Cloud incorporation for article access from multiple devices
- Offline reading
The availability of Times content via a dedicated Windows Store app and in the Bing News app is part of The Times's NYT Everywhere strategy, which is designed to offer Times content to subscribers and non-subscribers on a range of platforms.
Denise Warren, general manager, NYTimes.com and senior vice president and chief advertising officer, The New York Times Media Group, said, “The introduction of these two apps for Windows 8 demonstrates our commitment to bringing our journalism to our readers on the platform of their choice. Whether they are on desktop, laptop or tablet, or they are browsing through the top headlines on the Bing News app, The Times's journalism will be there to help readers better understand the world they are living in. This spectrum of news apps provides a powerful cross-application advertising sponsorship opportunity that delivers an audience at significant scale in a trusted New York Times environment.”
“The New York Times is universally regarded as a pre-eminent news publication featuring world-class journalism combined with brilliant photography and video, and it's important that this award-winning content is available to Windows 8 users at launch,” said Brian MacDonald, corporate vice president, Bing Application Experiences. “We were excited to work with The Times to help it reimagine a new reading experience for Windows 8. The end result is rich, immersive and easy-to-navigate content that will delight Windows 8 and New York Times's users.”
As with other New York Times news applications, the Top News sections are free. Times subscribers with tablet access, which includes the Web + Tablet and All Digital Access packages will have full access to all content. It is also available to home delivery subscribers who link their account for digital access.
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