Today, The Orchard, a global leader in music and video distribution and comprehensive digital strategy, announced that the company is now reaching more than 1.2 billion mobile customers across Asia through distribution partnerships with top mobile operators and licensors in China, Japan, Korea, India, and the Middle East.

In Japan, The Orchard has direct agreements with Music.JP and Music Airport, as well as a partnership with the largest record label Avex, which brings Orchard content to Label Mobile, a mobile-content provider owned by leading Japan record labels. In The Middle East, The Orchard has an agreement with Viva, which provides The Orchard access to top mobile operators like Orange, Vodafone, and Mobinil. In Korea, a deal with NeoWizBugs supplies content to SK Telecom and third-party mobile music sites including Bugs, Melon and Dosirak. A deal with ZTEMT China brings The Orchard’s content to China Mobile, China Telecom and China Unicom subscribers. Finally, through its partner label Saregama, the Orchard also reaches the largest mobile service providers in India, such as Vodafone, Air Tel, Reliance, and BSNL. In total, The Orchard taps over 1.2 billion mobile users in the Asian mobile market.