Idea Cellular, India's largest GSM service provider has brought forth its latest venture in association with Tribal DDM. The service provider, alongwith one of MTV's most watched adventure series, Roadies has come up with a contest. Titled as 'Mobile Roadie Hunt@ Idea', this contest promises to give its winner a direct entry to the show, in addition to a sparkling Karizma bike. To participate, all one needs to do is log onto www.mobileroadiehunt.com. Once there, the user's profile details like his profile picture, details of his friends list get displayed in the background, thereby giving the anchor duo, Raghu and Rajeev an insight into the contestant's crucial details.

Are you ready to face them?

Are you ready to face them?

The anchors then, with the help of the details obtained would get in touch with the contestant's friends who're logged in at the moment. The anchors who're best known for their tongue-in-cheek, slapstick comments would then lend their expert analysis.

What seems like a tough ride for the contestants would seem worth all the effort once they makes it through the gruelling contest.

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