Thomson Reuters Corp will roll out on Tuesday its next-generation desktop product for financial professionals, incorporating Twitter-like social media features that it hopes will help it win customers from Bloomberg LP and others. Thomson Reuters Eikon will knit together dozens of disparate products that provide data, news, analytics and trading tools, as well as social media applications familiar to users of Twitter, instant messaging and Facebook. Eikon accounts for the biggest part of a $1 billion investment in new financial products that includes video news service Reuters Insider and data network Elektron. Along with improved search, customers will also be able to access Eikon on devices such as Apple Inc's iPhone and Research in Motion Ltd's BlackBerry.

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