Transcend Information, provider of storage and multimedia products, has announced the release of its new Wi-Fi SD memory card that instantly adds wireless capability to an SDHC-compatible digital camera. With the Wi-Fi SD card and the exclusive Wi-Fi SD App, users can take advantage of the high resolution of their digital camera and the versatility of their smartphone or tablet to share photos as soon as they are taken.

The Wi-Fi SD card operates in two modes: Direct Share or Internet Mode. Direct Share Mode is automatically activated as soon as the camera is powered on, allowing peer-to-peer connections between camera and mobile device in any location. Thanks to the Wi-Fi SD App, users can quickly switch to Internet Mode, which allows the Wi-Fi SD card to connect to a nearby Internet hotspot or even use the personal hotspot feature present in many smartphones and tablets. When connected via Internet Mode, users can browse and download photos from the Wi-Fi SD card and email to friends or upload to their social network profile.

The Transcend Wi-Fi SD memory card

The Transcend Wi-Fi SD memory card

Developed specifically for iOS (iPhone/ iPad/ iPod touch), and Android devices, the free-to-download Wi-Fi SD App automatically organises Wi-Fi SD card data into categories. The design of the App allows users to browse photos, watch videos, download content, and share via Facebook or email. Besides smartphones and tablets, Wi-Fi enabled desktop computers and notebooks can access media with a similarly user-friendly interface by using a web browser.

The Wi-Fi SD App’s Shoot and View feature takes advantage of the advanced capabilities of digital cameras and the large screen of mobile devices for a more efficient post-production process. First, capture a detailed picture using a high-megapixel camera, which then appears immediately on the smartphone or tablet. Next, download the image to local memory and manipulate in creative ways using photo editing apps before sharing with friends and family.

Featuring the SDHC Class 10 speed rating, Transcend Wi-Fi SD cards provide higher transfer speeds and greater stability than currently available Class 6 cards. The cards are available in two capacities, a 16GB card costing $69 (approximately Rs 3,764), and a 32GB card costing $99 (approximately Rs 5,400).

Back in October, Transcend revealed its thinnest 8X slim portable CD/DVD writer. Transcend shares that the portable CD/ DVD writer is meant for use with Ultrabooks and cutting edge notebooks that come sans a built-in disc drive. Transcend claims that its design fits comfortably into the sleeve of any laptop bag or backpack, and offers around 44 percent weight savings over standard external optical drives. The CD/ DVD writer draws its electric power directly from the computer's USB ports.

The CD/ DVD writer comes bundled with a full-featured copy of the media writing software CyberLink Power2Go, and also includes a bonus 30-day trial version of CyberLink's MediaShow. Using these software tools, users can not only burn music, data, video and even bootable discs in a variety of CD and DVD formats, including CD-R/RW, DVD±R, DVD±RW, DVD±R DL, and DVD-RAM, but also compile, arrange, and produce media files.

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