In late 2009, HarperCollins and started working together on a new concept of building “enhanced” eBooks. The concept involves building “micro” apps around a books content, thereby making the product more compelling that just a plain eBook. As reported earlier in February in an interview with WSJ, Brian Murray, CEO of Harper Collins, said “the focus is to build e-books enhanced with video, author interviews and social-networking applications and these could command higher retail prices for publishers than current e-books.”

For over twenty years, the SAS Survival Guide has been the definitive guide to surviving any situation, anywhere in the world. Now, for the first time ever, the million-copy bestselling book has been reinvented for the iPhone.

Written by former SAS soldier and instructor, John “Lofty” Wiseman, this application brings you the elite training techniques of Britain’s toughest fighting force in the most accessible version ever. Now you can take the original set of world-class survival skills with you anywhere in the world – from the peaks of Kilimanjaro to the deserts of Kandahar…or to your closest national park.

The app Contains:

  • Full text of the bestselling book optimised for the iPhone
  • 16 videos providing invaluable survival tips from Lofty himself
  • Photo galleries of edible, medicinal and poisonous plants
  • Morse Code signaling device
  • 100 + question quiz to test if you've got what it takes to survive
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