Twitter and WPP
The strategic partnership, announced on Thursday, means that WPP and its agencies such as GroupM and Kantar, will use Twitter's data trove to gain insight into customer behavior to pinpoint where to spend its ad dollars.
Joins hands with WPP to better focus on advertising using consumer data
“Twitter's relevance continues to grow – not only as a social platform, but also as a window into consumer attitudes and behavior in real time,” WPP CEO Martin Sorrell said in a statement.
With more than 200 million users, Twitter has made serious efforts in recent months to court Madison Avenue as a means to boost its revenue to better compete with rivals Facebook
In April, Twitter struck up a partnership worth hundreds of millions of dollars with the Publicis Groupe's