Vodafone Essar may have had a low key launch for its Mobile Applications Store in India last month but the telecom service provider maintains that it has already seen thousands of downloads of applications.

The Vodafone Mobile Application store was started on 15th February, 2010 in India, offering over 800 applications under various categories like Entertainment, Utility, Finance, Social Networking, Games, etc. These are a mix of Indian and internationally developed applications and serve a diverse range of functions from daily utilities to pure entertainment.

The Vodafone Mobile application store will be regularly updated and applications will be added continuously. With customer interest increasing, Vodafone Mobile Application store has already introduced convenience features such as ‘tabbed browsing’ with Newest Apps, Top Apps and Just for You Apps which offer a customized set of applications as per consumers’ preferences. While browsing, all the relevant information about the selected application will be mentioned upfront for the convenience of the customer. The store also features promotional banners featuring the hottest apps in the store, while a strong search engine enables customers to quickly locate what they are looking for. The application store is available to customers through data enabled handsets. Customers can send a message APP to 111 (toll free) and also access the store through the portal Vodafone live! by clicking a link on the home page. Over 15% of applications are available free of charge while the majority of paid applications are priced in the range of Rs. 5 to Rs. 30.

Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar said, “We are delighted to launch the Vodafone Mobile application store which combines an array of facilities for our customers including easy access to information, utilities and entertainment. The mobile applications are affordable and a significant step forward in the growth of mobile data and the future of Mobile internet in India.”

Vodafone Mobile Application store has been launched along with global partners Arvato Mobile, a leading global digital content logistics and service delivery platform provider.

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