Vserv.mobi, has announced on its blog an alliance with Sony Music Entertainment India Pvt. Ltd to serve premium ads on the newly launched Coke Studio app. Powered by the company’s flagship product, AppWrapper, this partnership enables advertisers to reach out to mobile consumers through full screen ads. The Coke Studio App is available on the Android Play Store free-of-cost. The partnership will soon extend to other premium apps and content properties of Sony Music. Monetised by AppWrapper, it will allow premium advertising across various genres.

Commenting on the association, Binay Tiwari, Head – Global Marketing, Vserv.mobi, said, “As Mobile becomes the primary screen for consumers, premium content will have to make the transition as well. Driven by the game changing potential of our AppWrapper, we are confident that we will be able help content owners & publishers make this transition quickly. We are pleased to partner with Sony Music in bringing the iconic Coke Studio music experience to consumers on Mobile. Brand advertisers will embrace this powerful union of premium content with impactful ads, which allows reaching the user everyday & everywhere.”

The new Coke Studio app

The new Coke Studio app

The ad formats supported by the AppWrapper technology include Video, Interactive HTML5 and other Rich Media formats.

Launched by Sony Music, Coke Studio is a musical platform where celebrated as well as promising artists across genres collaborate. In its second season now, the show recently launched its mobile app to make it a more personal on-the-go experience for music aficionados. Vserv.mobi’s partnership with Coke Studio brings this app to users for free. Ads are shown only at the start and exit in full screen format.

Ranjoy Dey, Chief Operating Officer, Ignitee Digital Services, said, “With premium content like Coke Studio coming to mobile, our brands are now more eager than ever, to make mobile an integral part of their media mix! Maruti Suzuki has already signed up 'Ritz' – its brand targeted towards young couples, for the Coke Studio property on Vserv.mobi network. The property is unique from a perspective that it delivers powerful impact, emotion & engagement of TV, while offering the reach & cost efficiency of the mobile media”

Through its circle location targeting technology, the AppWrapper enables brands to target users with region-specific messaging.

Sanujeet Bhujabal, Marketing Director, Sony Music Entertainment India, added, “The launch of the Coke Studio app bears testimony to the growing attractiveness of the mobile medium. We believe that our alliance with Vserv.mobi will give us a chance to provide premium mobile content to millions of mobile consumers and grow our mobile revenue stream.”

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