WD has introduced its new My Passport Studio portable drives for Macs featuring FireWire 800 interface and a customizable e-label that’s visible, even when the drive is unplugged. Sporting a sleek design, the high-performance My Passport Studio drives are formatted for Mac computers, compatible with Apple TimeMachine software, and feature automatic and continuous backup with WD SmartWare software, and 256-bit hardware-based encryption. Available now at select retailers, the new My Passport Studio drives are offered in capacities of 320 GB, 500 GB and 640 GB.

WD’s My Passport Studio drives are designed for creative professionals and Mac enthusiasts. Their production and use of many large files require the fast transfers from computer to My Passport Studio drives that FireWire 800 provides. Professionals such as photographers also benefit from the e-labeling system to effectively organize their work.

The e-label smart display on the front of the My Passport drives can be changed as often as desired using the included WD SmartWare software. Users can easily create a label to personalize their drive or remind themselves of its contents. The e-label also shows available capacity and whether the drive is locked. Utilizing e-paper technology, the information on the display remains clearly visible, even when the drive is unplugged.

“Many of our customers store their content on multiple external drives, making it difficult to know what content is on each drive,” said Sushil Bandi, Country Manager – India, Western Digital. “The e-label smart display is an elegant and practical solution for organizing and keeping track of one’s digital life and work. WD SmartWare software makes it easy for users to protect their valuable content with automatic and continuous backup and encryption.”

The new My Passport Studio is fully compatible with Apple TimeMachine software for easy backup of your most important files.

Tags: , , ,