Will new gambling app help Facebook payments?

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08 Aug 2012 , 09:05

Will gambling give Facebook the revenue outlet it so desperately needs, given flagging revenues from Zynga, and the spectacular disappointment of its IPO? Well after today, we’ll find out! The social networking giant is rolling out a gambling app for its UK users in collaboration with Gamesys that runs the hugely popular UK online gambling site Jackpotjoy.com.

In a media release the company said that the app, named Bingo & Slots Friendzy, would only be accessible to UK users over the age of 18, and said that there were safeguards to ensure that the app wouldn’t be visible to anyone who did not fit into either of this criteria. Other safety measures reportedly include “strict account acceptance controls verifying identity”, although these have not been detailed.

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The Friendzy App comprises a series of 90 Ball Bingo and Slots games which will offer users the opportunity to play with and win real money. The company press statement says,

Players will enjoy a safe and trusted gaming experience with unique features like:

Community Progressive Jackpots, when they pop everyone’s a winner

Friendzy Bonus games which gives players chances to win free bingo tickets

Friendzy Time offers extra ball calls meaning more winners after every Bingo game

Invite a Friend Rewards will result in enhanced payouts when invited friends play in the same game

According to PaidContent.org, this could be a huge fillip for Facebook Payments, saying that it could stand to benefit from online bingo fans who pay money to play on the platform, which will also allow users to play along with friends.


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