Today a new territory is added to the list of YouTube locations: South Africa. This is the first domain launch on the African continent.

In practice, this means that South Africa-based channels like Freshlyground and Khayav should enjoy more profile locally, and at the same time should also find it easier to identify other local users. From now on when users in South Africa visit the localized site they will see, for example, the Most Popular and Most Viewed videos in South Africa along with local content that closely matches their interests.

In conjunction with launching our South African domain, we are teaming up with local broadcasters to ensure that YouTube users, wherever they may be, have access to some of the best locally produced content from leading local broadcasters. These include the South African Broadcasting Corporation and, who have uploaded news content including content about all the soccer fever building up in the country.

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