YouTube has rolled out a new look for channels that aims to make them look good on all screen sizes and devices while letting channel creators customise how videos and playlists are organised to best fit their channel strategies. The new look is called YouTube One Channel and was being beta tested for more than a month now.
YouTube says channel creators can leverage the new look to turn more visitors into subscribers by controlling what visitors watch when they click on a channel from the Guide.
The One Channel also lets you create a trailer for your channel. This trailer will play for any visitor who isn't a subscriber yet. Users can consider it as an opportunity to get a visitor hooked to their channel, and eventually turn them into subscribers. YouTube suggests users should “treat this trailer as if it were an ad.”
Users can also create and upload attractive channel art if they want to give their channels a visual identity.
If you want to try out the new design, you'll have to visit www.youtube.com/onechannel and click the button at the bottom to get started. Users will be able to go back to the older look and their previous designs for some time.
This update is part of YouTube's drive to revamp the site's appearance. In December last year, YouTube went in for a cleaner, simpler look. The most crucial elements are now placed at the front and centre while viewing a video. The video itself is placed right at the top of the page, whereas the subscribe button, social actions and video information are combined below the player. Users can view the playlists that are available to the right of the video, allowing them to browse through while watching. The cleaner, simpler look, says YouTube, has been spread across the entire site.
The Guide, which makes it easy for users to add subscriptions, is also a part of the new look. Once users subscribe to their favorite channels, the Guide will let them know about new videos. It will also suggest channels that the user may like, while also showing them what their friends are sharing across the web. Interestingly, users will also be able to find the Guide and subscriptions on the YouTube apps.