Those awaiting the release of Shahrukh Khan's much spoken about movie, Ra.One can now begin catching glimpses of the movie's making, behind the scene footages, thoughts of the actor on the movie, and other extras on YouTube. King Khan and YouTube have come together and have built a custom made movie channel to further the promotional activities of Ra.One, which would also let users watch the videos of the premiere of the movie, scheduled to take place in London. Promoting one's movie on a digital platform is a new concept in India and using the popularity of YouTube to reach out to the masses is most likely a first. 

King Khan flagging off the YouTube channel for Ra.oNE

King Khan flagging off the YouTube channel for Ra.oNE

Alongwith the above mentioned promotional content, Red Chillies Entertainment Pvt. Ltd., the producer of the film, along with YouTube also released a viral promo for the film, which can be caught here – http://www.youtube.com/RaOneMovie. Using the online platform further, Shahrukh Khan will also be seen interacting with fans on Google+, making him the first Indian celebrity to do so. 

Holding up the YouTube logo

Holding up the YouTube logo

According to YouTube and the production company, users visiting the movie channel will be able to play games, on the channel, which is being claimed to be well-designed, keeping in mind the appearance of the movie. Also included will be digital comics and contests encouraging viewers to participate and create promos for Ra.One by using ideo clips, dialogues and other materials. 

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