The world largest video sharing service, YouTube is testing a new live streaming platform. The trial would continue for two days – September 13-14. The new service begins as a limited trail with four participating partners. YouTube had previously hosted live streaming of events such as the U2 concert at Rose Bowl and season three of the Indian Premier League (IPL). YouTube will evaluate the results of the test before planning a roll-out for its partners worldwide.
The new YouTube platform integrates with the existing YouTube channels and broadcasters need only a webcam or an external camera to use the feature, when it is made available. With the new service YouTube adds to the competition of websites such as, ustream.tv, livestream.com and justin.tv.
YouTube's IPL live streaming had exceeded the website's expectations. The official IPL channel on YouTube racked up nearly 55 million views, against YouTube expectations of around 10 million streams.