Zen joins the league of home-brewed smartphone makers offering superior features at an affordable price. The company has launched the Ultrafone 701HD smartphone priced at Rs 11,999, sporting a 5-inch display and running on a quad-core processor. The smartphone rivals Micromax’s A116 Canvas HD, which features a similar set of superior features such as quad-core processor, 5-inch display, 8MP rear camera and a 2MP front facing camera. However, Zen has priced the device much lower as the Canvas HD is available for Rs 14,999.

Rival to Canvas HD

Rivals Canvas HD

Zen continues the latest trend of large screen smartphones by employing a 5-inch HD IPS capacitive display. Fuelled by a quad-core MediaTek MT6589 processor that clocks at 1.2GHz, the smartphone supports dual SIM (GSM + GSM). Just like the Canvas HD, it has an 8MP rear camera, but offers a tad higher 3.2MP front facing camera. The Ultrafone 701HD also brings to you the latest flavour of Android operating system, as it runs on Android 4.2 Jelly Bean. It offers 4GB of internal space, which is expandable up to 32GB via the microSD card slot. On the connectivity front, one will find support for 3G, Wi-Fi, and Bluetooth.

Here’s a quick look at the specs of the Zen:

  • 5-inch (1280 x 720 pixels) HD IPS display
  • Dual SIM (GSM + GSM)
  • 3G, WiFi 802.11 b/g/n, Bluetooth 4.0,
  • GPS
  • 8MP rear camera with LED Flash, BSI sensor and 3.2MP front-facing camera
  • 4GB internal memory, 32GB expandable memory with MicroSD

Freebies such as a flip cover, a back panel and a screen guard are included in the package.

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