In a landmark development, Zen Mobile, one of India’s most exciting mobile phone companies, has roped in the legendary star Amitabh Bachchan as its brand ambassador. Zen Mobile brand stands for style, innovation, and performance, the qualities that Mr. Bachchan epitomizes making him the most loved and respected actor in India. According to the agreement, Mr. Bachchan will endorse and promote the products offered by Zen Mobiles.
Zen Mobiles is geared up to launch a slew of QWERTY and multimedia feature rich mobile handsets loaded with social networking experience at affordable price for Indian market. The company plans to leverage its association with Mr. Bachchan through an exciting media campaign and various interactive consumer related activities in the coming months.