Zen Mobile has launched the X 380 in the Indian market aggressively priced at Rs. 1399.
The dual SIM (GSM+GSM) X380 features mp3 playback, wireless FM radio, expandable memory up to 2GB, a 3.5 mm jack, TFT screen, torch and the usual assortment of organiser features.
The X380 also has a stand by time of 5 days and talk time of 4 hours, a phone book capacity of 500 and SMS capacity of 300.
Deepesh Gupta, MD Zen Mobiles said, “With the launch of X380, Zen Mobiles has introduced a multimedia featured affordable handset to the Indian mobile users revolutionizing the market for handsets. Presently, we are targeting tier-II and tier-III cities since major chunk of growth lies in this sector only. We have always manufactured our products keeping in mind the consumers in these cities. Handsets with long battery back up along with the torch and other miscellaneous facilities drives growth in rural areas.”