ZengaTV today launched a virtual HD mobile TV app with social integration. First available on Android, the app provides the much needed alternative to the second TV needs of users.

The developers claim that ZengaTV delivers an immersive user interface with social media integration. The ZengaTV viewer features categories with search-optimised directory listings. Personalised playlist viewing helps users create their own channel lists of favourites. Advanced app design offers HD viewing and faster in-app browsing for Live TV, movies and VOD sections along with pause and play for VOD and movies.

Next evolution in Mobile TV

Next evolution in Mobile TV

The developer claims that the app also supports many advertiser friendly features including support for Rich Media, Pre-roll videos, and ad wrapping technology that allow ads to be played at launch and closure of app. Data generation for extensive ad tracking and monitoring and compatibility with most ad networks are bonus.

Commenting on the launch of the next evolution in mobile TV, Shabir Momiin, MD and CTO, ZengaTV, said, “We believe that mobile TV is ready to graduate from occasional on the move TV snacking to being a enhanced second TV replacement; specially with widespread availability of affordable tablets. Accordingly, ZengaTV has invested close to 2000 man hours of R&D effort in rolling out the new app. The app features multiple innovations to enable a mobile TV lifestyle that matches the infotainment needs of current generation across age groups.”

Abhishek Joshi, CEO, ZengaTV, adds, “With this new app we have focussed on the needs of our two core constituencies, viewers and advertisers. Mobile advertising has been growing at exponential rate and video / mobile TV is one of the most compelling content options for advertisers. Being a free app, it was imperative that the experience for both, users and advertisers is superlative, and accordingly we have delivered. With this new app our bouquet of 130 channels will become even more enticing for our 22 million unique viewers.”

ZengaTV services are accessible across all leading mobile networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo as well as on the web. ZengaTV is accessible here. Users can also expect the upgraded ZengaTV App for the iOS platform to be launched very soon.

Tags: , , , , , , , , , ,