ZTE has announced that it is finally entering the Indian market with its smartphones and tablets. In order to establish its presence in India, the company has inked a partnership with Pune-based Calyx Telecommunications, which is a part of the Calyx Group. ZTE will be launching its phones as part of the group and Calyx will be handling the distribution, sales and marketing of ZTE’s products.
ZTE’s launch line-up will include a series of handsets with prices ranging from Rs 5,799 to Rs 14,999. The launch will be followed by the company introducing its tablet PCs in the Indian market.
Announcing the tie-up, CEO of ZTE India Xu Dejun said, “As we foray into the handset open market, we are delighted to partner with Calyx Telecommunications. Backed by our strong portfolio and R&D capabilities supported by Calyx Telecommunications strong financing background and distribution channels, we expect to emerge as a key player in the Indian smartphone arena. Globally, ZTE is the 4th largest handset manufacturer and we are certain to strengthen our position in India, which is a key growth propeller for us, contributing to 10% of our overall revenues. We feel it is a perfect synergy between two companies who share the same vision of empowering the Indian handset market.”
ZTE is finally launching its devices in India
Executive Director of Calyx Telecommunications Gaurav Somani said, “We are delighted in partnering with ZTE which is one of the most reputed players in the telecom sector. This partnership will substantially help us broaden our portfolio into the telecom sector. We are also sure that ZTE will find immense benefits with this relationship, which will help both the companies, emerge as strong players in the Indian market.”
“We are broadening our distribution network with ZTE’s smartphone and tablet portfolio initially focusing on five states, viz Maharashtra, Goa, Gujarat, Madhya Pradesh and Chhattisgarh. We are targeting 60 cities and towns through over 7000 touch points. ZTE products will be available in all major states by the end of October 2013”, Somani added.