On evidence of today’s Lumia 1020 event in Delhi, Nokia has given up on the smartphone market for now. What else could explain the lack of a firm price on the phone after creating great buzz about its launch?

To recap, the Lumia 1020 was officially launched today, but it will only go on sale from October 11 and its price will be revealed a day before. What’s surprising is that Nokia announced the price for the camera grip and wireless charging accessories that will be compatible with the 1020. But for some odd reason, there’s no word on how much the Lumia 1020 will cost.

A price would have been nice

A price would have been nice

From the response we got to our live blog and seeing some of the comments in the build-up to the launch, it is clear that Nokia fans are excited about the Lumia 1020. Much of the excitement is thanks to the 41-megapixel camera. Many are calling it the best camera phone in the market. You can check out some picture samples from the phone on our Flickr page to make your mind up. In any case, the October 11 date is slightly late in our books for the phone to launch, especially when all major flagships are out in the market.

Lumia 1020’s biggest competition will be the Xperia Z1, Sony’s camera-centric phone with a 20-megapixel camera. With the Z1 already in stores, the 1020 is late to arrive anyway. Nokia already unveiled the Lumia 1020 back in July and its camera was covered extensively. The specs have been known since then. The India-bound version has no changes from the international version, so what exactly was today’s event supposed to bring, if not the launch date and price for India? Reiteration of known facts seems like a waste of resources for a company notoriously short on them.

What makes the omission more ridiculous is that the Lumia 1020 has been available in other markets for a while now. So, there is a benchmark for Nokia to base the price on. The Lumia 925, which is identical to the Lumia 1020 in terms of specs (except the camera, of course), has also been available in India for a while. So Nokia could have announced the price based on the international pricing and the current Indian portfolio.

The only explanation one can think of for Nokia not announcing the price is that it wants to see how the rupee performs against the dollar in the next two weeks. It would give Nokia some leeway to price the device right. But even then a drop in price closer to the October 11 release date could have got that same result. So whichever way you look at it, it looks like Nokia has messed up the chance to get the Lumia 1020 launch right.

Publish date: September 26, 2013 5:21 pm| Modified date: January 7, 2014 11:55 am

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