Samsung plans to bring forward the unveiling of its next Galaxy S smartphone to January in an attempt to compete better with rival Apple Inc’s new iPhones, South Korea’s Electronic Times reported on Tuesday, citing unnamed sources. Yes, the rumoured Galaxy S7 may arrive in January 2016.

Samsung has in recent years announced new Galaxy S smartphones on the sidelines of the Mobile World Congress trade show, which usually takes place between late February and early March. The world’s top smartphone maker unveiled its Galaxy Note 5 device in August this year, however, earlier than the typical September announcement.

A Samsung spokeswoman said the firm does not comment on rumors or speculation.

The South Korean firm has been unable to arrest its smartphone market slide despite a product lineup revamp. Researcher TrendForce says Samsung’s smartphone shipments will shrink by 1 percent this year, marking the firm’s first-ever annual decline.

Earlier this year, another report citing South Korea’s Electronic Times said that Samsung will use Qualcomm’s Snapdragon 820 chips for the Galaxy S7 phones, which is expected to launch early next year and which will be sold in the United States and China. Galaxy S7 phones sold in other markets will be powered by Samsung’s own Exynos processors, the paper said.

With inputs from Reuters

Publish date: October 20, 2015 5:08 pm| Modified date: October 20, 2015 5:08 pm

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